Yasmin Razavi doesn’t make gut-based decisions. For her, the often decade-long partnership between a founder and VC deserves a special kind of attention. As a general partner at Spark, she spends the mental calories required to look at the data, the story, and the market to understand at a granular level why a company is doing what it’s doing.

Yasmin grew up in Tehran before leaving to study engineering at the University of Toronto, and later business at Harvard, where she received an MBA. Before joining Spark, she was a consultant at McKinsey & Company and an investor at Index Ventures in London. She later joined Snap Inc. as a product manager to build the technology behind the app’s monetization stack.

At Spark, Yasmin is a student of go-to-market and believes it separates good companies from great companies. She partners with founders after they hit product-market fit on their journey to scale. “I help the founders I work with out-execute their competitors in their act one, and think through and capitalize on their act two and three.”