Natalie Vais

General Partner, Early

Natalie believes great products share an important trait: they all have exceptional technical foundations. First as an engineer, later as a product lead, and now as an investor, Natalie has built products and invested in companies that marry technical expertise with a compelling user experience. “I am drawn to people that can turn a technology into a great product,” she says. “The best founders hide technical complexity with the right layers of abstraction and focus on the user.”

Growing up in Silicon Valley, Natalie developed an early love of technology. At 15, she moved to Italy with her family before enrolling at the University of Southern California to study industrial and systems engineering. Natalie spent her early career working on databases and distributed systems where she learned what it takes to build and sell platforms to developers. She served as Director of Product at an analytics startup (later acquired by Twitter) and eventually became a Product Lead at Google, where she worked on the Core Infrastructure team and eventually helped launch Google Cloud Firestore.

Natalie started her venture career at Amplify Partners, where she worked with enterprise companies from their earliest moments. As a General Partner at Spark, Natalie is building partnerships with early-stage companies whose founders bring a unique perspective to the tools, platforms, and infrastructure that power some of the world’s most important products. “Ultimately, my job is to find people working on amazing things and help them build companies
around it,” she says.

Companies
Adept
AllStripes
Capella Space
Cruise
Discord
Harmonix
Instawork
North
Postmates
Proletariat
Standard Metrics
Zum

"I spend a lot of time in the academic research community looking for things that have broader interest or commercialization potential."

While at Google, Natalie was chosen for a Google.org fellowship, where her team used computer vision and satellite imagery to monitor carbon emissions. TIME Magazine awarded the project one of the 100 Best Inventions of 2020.

"Making a product or technology discoverable, interesting, and endearing are all very powerful things."