In The News:

AdMeld Assembles Online Thought Leaders, Execs to Discuss Impact & Future of Real Time Bidding (RTB)

During his opening address at the AdMeld Partner Forum 2010, Michael Barrett, AdMeld’s CEO, discussed rapid emergence of Real Time Bidding (RTB) as a platform for buying and selling ad inventory. Barrett cited factors such as enhanced pricing, efficiency, transparency and control of data as reasons for the technology’s growth and said it had the potential to bring billions of additional dollars to the display ad market